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May 16, 2018

Sue Martin joins us from the Chief Customer Officer Exchange to share that her core customers just love the brand and the brand loves them back. She shares that at a trade show, those core customers will flock to the booth, they’re influencers and defenders. Sue has the organization set up to ensure that the customer experience is just as true for every customer. She shares that that customer-centric thinking goes all the way to the very top of the organization. The entire organization understands that customer service and customer experience go hand in hand. Service can be there to help a customer, solve an issue but customer experience is the link between every aspect of the organization and each customer.