Preview Mode Links will not work in preview mode

Jun 7, 2017

Recorded at Next Generation Customer Delivery, Jennifer Skeen joins us and shares that she grew up an air force brat and having to immerse herself into new cultures consistently, she learned how to communicate with people by default. After getting a degree in biology and chemistry, Jennifer realized that her heart condition would not allow her study in the oceanic abyss. Using her analytical logical background from science, she found her way into operations and eventually E-Commerce. Going from drop ship to the onset of analytics to omni-channel optimization, Jennifer has been on the e-commerce ride from the beginning. Regarding the customer journey, she’s consistently watching her customers shop- as the path of least resistance is already there, she just needs to find it and duplicate it.