Apr 4, 2018
The VP and MD of International Markets for Harley Davidson, Marc McAllister joins us and shares that he’s responsible for a good portion of the globe. Recorded at CEM Asia in Singapore where Marc is based, he shares that the company is reinventing itself while remaining true to it’s storied brand roots. He notes that Harley Davidson Motors Group was the original social network. So he sees his job as ensuring that all of the tools and social networks of today support the original brand vision and purpose.